SPAM…

What is SPAM? How will you avoid SPAMMING?

Here is how to avoid spamming and still maintain an aggressive Internet marketing program. When starting any new endeavor—and the first thing you are usually told—is what NOT to do. You need to know what to avoid in order to NOT get in big trouble while learning the ins and outs of Internet Income. You can get into big trouble by using unsolicited commercial e-mail (UCC), commonly called “spam.”
WHAT IS SPAM? There are many definitions of spam. For example, Netscape defines spam as the sending of more than five e-mails in bulk to persons you do not personally know. The most general definition of “spam” is “the sending of unsolicited commercial e-mail.”
E-mail is for communicating, not for advertising. Unsolicited commercial e-mail is annoying! Without restriction, it has the capacity to come in such large numbers as to render your e-mail completely useless and even to shut down your e-mail server altogether. This is due to the fact that, unlike snail mail, e-mail can be sent in tremendous bulk with very little effort and very little cost. Because it is so cheap and easy to send, we would all receive thousands of messages a day if it were not prohibited. Since many people break the no spam rules and send it out anyway, we all have had some taste of what it would be like if it was not controlled. Spam understandably makes people mad. When they get mad, they report spammers to their ISPs or other organizations or to the government authorities. Negative consequences, such as losing Internet service or even facing civil and criminal penalties, result from spamming. Therefore, you want to make sure that you never spam!
The Internet covers the entire world. There are many different laws in many different jurisdictions pertaining to spam. Losing your Internet service or having your domain blocked due to spam is a matter of contract that varies from provider to provider, each having its own specific rules about spam in its “Acceptable Use Policy.” So, how can you possibly avoid spam when there are so many different rules and regulations? The answer is to use common sense.

• Never use e-mail for advertising with one, and only one, exception: when you have a clear “opt-in” event.

• When advertising with e-mail in an “opt-in” situation, always supply a working “opt-out” mechanism.

• Never annoy anyone with any kind of e-mail.

• Never mislead anyone (in either the opt-in process or in the e-mail subject header).

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